MARKETING PARTNER APPLICATION
Hayward Lakes Visitors & Convention Bureau achieves its strength in numbers – thru memberships directly with the HLVCB and/or thru memberships given to the HLVCB’s Marketing Partner members.
THE BENEFITS the Marketing Partner and their members receive from the HLVCB are designed to make YOUR group stronger through increased membership in YOUR group. We believe if you are strong, then we, as your partner will become stronger in the promotion of this area. Dues are structured to encourage all of the tourism related businesses (lodging and non‐lodging) to belong to the Hayward Lakes VCB and at least one of our marketing partners.
Our Annual Hayward Lakes VACATION GUIDE is printed and available by the first week of January each year. We begin the process of creating the guide in August – we’ll have a proofing in October, a second proofing in early November before the guide goes to print.
MARKETING PARTNERS MUST COMMIT to Hayward Lakes VCB of your intention to be a partner with us by July 31st each year. (Cost may be pro‐rated for first year of commitment)
AD COMMITMENT (number of pages marketing partner purchases) is due August 15th each year. Advertising is discounted for our marketing partners’ members. Marketing Partners that solicit their members for advertising will be charged to low price of $1540/page IF PAID by September 15th each year, and $1600/page if paid after September 15th. If you solicit your membership for ads – as a marketing partner you are responsible for collecting ads and money and to deliver all materials to the HLVCB by September 15th.
IF YOU CHOOSE to solicit your own members, please contact us to review all specifications/ad sizes, etc for each page you commit to. If you choose to NOT solicit your membership, we can solicit your members for you at a rate of $1600/page. The vacation guide committee will place these ads in the logical spot for the consumer in the Vacation Guide.
MARKETING PARTNERS are encouraged to design their own pages in the Vacation Guide, or elect to allow the Hayward Lakes VCB to do it.
As a MARKETING PARTNER, all of your FULL MEMBERS will receive one FREE Directory Listing on the www.haywardlakes.com website
A Hayward Lakes Visitors and Convention Bureau’s Marketing Partner is any for-profit or non-profit association, chamber of commerce, professional organization, or government within Sawyer County or historically partnering counties that have a financial interest in the sound and growing tourism economy in our area.
The Marketing Partner may have a direct relationship with the tourism economy – such as a resort association, or an in-direct relationship – such as a builders/construction association.
The WI Department of Tourism and the WI Department of Revenue have given us these figures: In Sawyer County: $93.1 million spent by travelers here
1006 full-time equivalent jobs provided by Sawyer County
$85.6 million local revenues collected as a result of travelers (property, sales, & lodging taxes collected) Uniting our common goals will enable us to focus our time, talent, and financial resources as the primary goal of the Hayward Lakes Visitors & Convention Bureau - dedicated to the ongoing promotion of Sawyer County and the Hayward Lakes Area as a premier tourism destination in Wisconsin!
Marketing Partner Benefits….
MARKETING PARTNER APPLICATION
DISPLAY your visitor guide or literature in the Hayward Lakes Information Center
RECEIVE FREE Annual Banner Ad ($825 value) on www.haywardlakes.com website, length of time determined by
Marketing Partner level: Silver/$500 – 6 months, Gold or Higher/$1000 minimum – 12 months.
OPPORTUNITY AS GOLD LEVEL OR HIGHER MARKETING PARTNER to have LAKE MAP distributed at HLVCB Sport Shows. Map size folded not to exceed 9x5 inches. Marketing Partner provides maps.
ABILITY to purchase Ad Space (pages) in the annual Hayward Lakes Vacation Guide at the lowest prices available MAY re-sell space within your page(s) to your members, at price set and collected by you, the Marketing Partner ABILITY to design/create your own personality to your section – staying consistent with who we are in Sawyer County IF YOU ELECT to not solicit ads for your marketing partner section, we will do it for you at lowest price available ENTITLED to a copy of the Hayward Lakes VCB Marketing Plan
NOTIFICATION of any opportunities that may arise for member participation within our Marketing Plan
DISTRIBUTION of the annual Hayward Lakes Vacation Guide in and out of the area… at sport shows, trade shows, mailings by request, information centers throughout the county, state tourist centers, & other chamber offices YOU ARE WELCOME to distribute the Hayward Lakes Vacation Guides at your members’ places of business MARKETING PARTNERS and Full Members are welcome to participate in any of our educational opportunities PROMOTIONAL photos/videos from our photo library are available for your association (not individual members) MAY USE sport show booths for your association/chamber promotion, based on availability
RECEIVE FREE web link to haywardlakes.com
RECOGNIZED in the Hayward Lakes Vacation Guide and on haywardlakes.com
FULL MEMBERS of marketing partner will get FREE directory listing for their business on haywardlakes.com website
RECEIVE ONE vote (none for individual members) and ALL benefits as a FULL MEMBER to the HLVCB
CO-OPERATIVE Advertising opportunities
MAY USE the HLVCB 800# with an extension for special events or promotion of Marketing Partner. Messages may be handled by HLVCB staff or Marketing Partner. If it involves a mailing, the Marketing Partner will pay postage, but HLVCB will mail it.
